Whatever you're building, we're here to help you take steps with confidence.
Check out what our people are saying about exactly that.
What Our People Are Saying
Creative, Art, Design & Media
“Having McKenzie from The Lawton Group as a sounding board has helped me grow my art business by leaps and bounds. As a one woman show, it’s easy for ideas, big or small, to get lost in the day to day. McKenzie brings an incredible outside perspective while still understanding the inner workings of my business. She helps me execute projects that would otherwise overwhelm me, breaking them down into manageable steps so ideas can actually come to fruition.
Her insight has given me the confidence to feel proud of my work, something that’s truly invaluable. As small business owners, we often lead with passion and our strengths, but it’s important to remember we can’t do it all alone. Seeking professional help is the next step to growth, and with McKenzie, you truly grow together. I would recommend McKenzie and The Lawton Group in an absolute heartbeat. I’m extremely grateful for her support!”
Industry: Fine Art
— Karla Murphy, KHunter Art
“I reached out to The Lawton Group for all sorts of things, but the big three were putting processes and procedures together for FC and setting up SSAC and the FC Foundation. Working with McKenzie has been great. She is a true professional. I no longer have to worry about when I will get to things — I just put tasks in her hands and they get done. She takes things off my plate, giving me back time, and that’s extremely valuable to me. The most impactful part of our work together is no longer worrying about when I will be able to get to things. McKenzie is a pleasure to work with, and her insights are often just what I need to hear.”
Industry: Custom Framing, Design Services
— Dave Petty, The Frame Center
“We worked together on Happy on Main. Working with McKenzie is effortless in the best way. She’s sharp, creative, and organized, but also collaborative and down-to-earth, which makes every project feel productive and fun. There’s a natural trust in how she approaches partnerships; she knows when to lead, when to listen, and how to bring out the best in everyone involved. It’s rare to find someone who combines business acumen with genuine warmth, and she does it seamlessly.
The most valuable piece of our work together is McKenzie’s clarity. She sees both the big picture and the small details, and always finds a way to connect them. She’s helped refine messaging, sharpen strategy, and strengthen the bridge between brand and audience. Her insight pushes us to think more strategically while still honoring creativity and authenticity. The work never feels transactional — it feels like we’re building something that lasts.
I’ve been lucky to work with a lot of great people, but McKenzie stands out as someone you want on your team and in your corner. She’s the definition of a thoughtful partner: dependable, inspiring, and a joy to collaborate with. What started as a professional relationship has genuinely become a friendship, and we’re grateful to keep creating together.”
Industry: Web Development, Web Design
— Laura Rinaldi, Propel Studios
“I connected with The Lawton Group during a season where I needed more clarity, direction, and structure within my business. I was looking for someone who could be a steady sounding board, help me problem solve, and support strategic growth in a thoughtful, actionable way.
Working with McKenzie has been incredibly supportive and energizing. She brings insight, encouragement, and a calm, steady perspective to every conversation. I consistently leave our meetings feeling clearer, more focused, and motivated about the next steps ahead.
What has been most impactful is the clarity and momentum she creates. McKenzie helps turn overwhelming ideas and tasks into tangible plans with actionable next steps. She has also stepped in to take meaningful work off my plate, easing the burden of projects that felt difficult to tackle alone.
Beyond her strategic thinking and operational support, McKenzie genuinely cares. She listens deeply, brings positivity and value to every interaction, and makes you feel fully supported in what you’re building. I’m incredibly grateful to have her on my team.”
Industry: Media, Creator & Cookbook Author
— Maria Sansone, Sansone Co.
“I first met McKenzie at a networking event, and we connected immediately. She was clearly a thoughtful, get-it-done kind of person — someone who asked intentional questions and actually followed up on them. As my Substack and content creation work began turning into a real business, I realized I needed to build the infrastructure behind it: a business plan, an LLC, and the operational foundation to support long-term growth. Working with The Lawton Group felt like the obvious choice.
What has stood out most is how supported and manageable the entire process has felt. McKenzie takes the overwhelming back-end pieces of running a business and breaks them down into clear, actionable steps. She is organized, responsive, deeply invested, and keeps things moving forward — even during the moments when creative work pulls my attention elsewhere.
More than anything, working together has made me feel like I’m not building alone anymore. As a solo creative, having a trusted partner who holds me accountable, keeps an eye on the details, and genuinely believes in what I’m building has been incredibly impactful. Every conversation leaves me feeling more confident, more grounded, and with a real plan in place.
McKenzie brings a rare combination of qualities: strategic, flexible, driven, and genuinely supportive. She not only helps move ideas forward, she remembers the things you mentioned in passing and helps make them happen. If you’re a creative or small business owner looking for a true thought partner, I can’t recommend McKenzie and The Lawton Group enough..”
Industry: Author & Creator
— Emma Shulman, Write with Emma
“Working with The Lawton Group has been a supportive and structured experience. I initially reached out because I was ready to scale my business, and McKenzie brought both organization and operational insight that I could actually implement right away.
What has felt most valuable is having a trusted sounding board - someone who offers honest, constructive feedback and an outside perspective when I need it most. She met me exactly where I was and helped me move forward with clarity and confidence.”
Industry: Interior Design
— Bari Lieberman, Bari Michelle Design
“Working with McKenzie at The Lawton Group was a turning point as I explored pivoting from corporate marketing leadership into a hybrid of real estate and fractional work. I needed a strategist who could be both rigorous and encouraging — and McKenzie delivered both.
She helped me map possibilities, prioritize strategically, and build a scalable path forward. Her thought partnership around timing — when to leap and when to pause — was invaluable. I left our work together feeling clear, confident, and intentionally paced.
More than a consultant, McKenzie is a practical strategist, an energized driver, and someone who keeps you accountable without pushing you off course. Most importantly, she helped me build a durable foundation so my core pillars are defined and solid. When I choose to scale, I’ll do it from a place of strength.
If you’re navigating a career pivot and need a thoughtful, action-oriented strategist in your corner, McKenzie is the person to call.”
Industry: Content & Blogging
— Nadine Clark, Current Scituation
Events, Hospitality & Experiences
“Working with McKenzie has fundamentally changed the way I operate. She has a rare ability to quickly identify weak spots, eliminate overwhelm, and implement systems that actually stick. She doesn’t just advise from a distance — she rolls up her sleeves, takes meaningful work off your plate, and pushes you to finally tackle the projects you’ve been avoiding. Her framework helped me clear 80% of my daunting hit list in a single weekend, and her time-estimate ranking system completely transformed how I prioritize.
She strikes the perfect balance of proactive and founder-conscious: protecting the vision while elevating it in ways you didn’t know you needed. From instinctively setting up my retail table and capturing e-commerce photos on-site at an event to helping me create space to think bigger about what’s next, she brings both strategy and execution. If you’re a high-capacity founder who’s overcommitted and ready to get out of your own way, she’s the partner you want beside you.”
Industry: Tarot, Intuitive Experiences, Event Planner
— Lindsay Purcell, House of Stellium
“I’m currently working with The Lawton Group on building my business. I have never been more motivated than when working with McKenzie. She’s organized and prioritizes based on impact to my brand. She breaks things down simply, and I leave with a clear to-do list to focus on how to make my brand profitable and efficient. The most valuable part of our work together has been having a trusted “coworker” in McKenzie. She’s constantly able to chat, brainstorm, and problem-solve, which is a missing piece as a solo business owner. I highly recommend her — my investment with McKenzie has been invaluable, and I saw the impact on my business almost immediately.”
Industry: Event Planning, Lifestyle, and Community Curation
— Erin Spinucci, Mabel of Marblehead
“I worked with The Lawton Group on marketing and business efficiencies. McKenzie was so easy to work with and had exceptional ideas to help grow my business. The most valuable part of our work together was clear communication and fresh ideas. She was also very responsive and accommodating to work within my busy schedule.”
Industry: Food Service, Event Catering, Private Chef
— Jonathan Kay, PAIRINGS Events & Catering
“I originally connected with McKenzie while helping a friend launch a new business and product. We knew we needed additional support, and from the very first conversation, I felt he was in good hands.
McKenzie jumped right in, quickly understood the situation, communicated her ideas clearly, and made excellent, strategic suggestions. I had planned to stay closely involved in the launch, but I felt so confident in her leadership that I was able to step back almost entirely.
What stood out most was her consistent, timely communication and the trust that our needs were being met with thoughtful, effective solutions. I would highly recommend McKenzie to anyone launching a new business or product. I only wish she had been available 20 years ago when I launched my own business.”
Industry: Color Analysis Experiences
— Kerry Jones, Indigo Tones
“I’m working with The Lawton Group on all the things. The experience has been enjoyable. It is refreshing to have someone in your corner giving insight, feedback, and support. The most valuable part of our work together has been the relationship and building the trust gained between each other — the loyalty shown, the commitment to our mission, and the open dialogue to push for momentum on projects. We love you.”
Industry: Health Food & Wellness, Packaged Consumer Goods
— Melissa Smith, Hale Bone Broth
Product, Wellness & Service Businesses
“I’m working with The Lawton Group on growth strategy and the hiring process. Working with McKenzie and The Lawton Group has helped take a huge weight off of my shoulders. McKenzie is extremely reliable. She shows up at every meeting fully prepared, allowing trust to build quickly and fostering confidence that she is the right partner during this season of business. The most valuable part of our work together is building greatness together. Not only are we all working to create positive impact in our community, we are supporting other hard working women entrepreneurs. All of it is valuable and impactful. Five star review across the board. McKenzie is a wealth of knowledge, professionalism, and a strong sounding board.”
Industry: Nature-Based Occupational Therapy & Enrichment Forest Adventure Groups
— Kim DeLaura, EXPLORE Pediatrics
Property, Home & Trade Services
“I reached out to The Lawton Group to help prepare for, and capitalize on participation in a trade conference to debut a new software platform. McKenzie brings contagious energy and enthusiasm to everything she does. She thinks creatively, embraces innovative solutions, and consistently drives progress forward. The most valuable part of our work together has been having a reliable and trusted partner that shares our passion for our business.”
Industry: Home Watch Management, Property Management Services
— Kate Eldredge, Eldredge Property Services & Your Home 360
“I engaged The Lawton Group because I needed help thinking outside the box and bringing more organization and strategic business thinking into my next steps. I was looking for clear guidance on where to go next and how to approach it.
Working with McKenzie has been excellent. She provides thoughtful feedback with quick response times and wise, practical counsel.
What has been most valuable is the ability to free up my time to focus on what I do best, while knowing that administrative work and research projects are being handled thoroughly and strategically. McKenzie is business-minded, direct, and operates with integrity. It’s clear she genuinely wants your business to grow and succeed.”
Industry: Home Improvement & Retail
— Jamie Golden, Golden Painting & ThirdHandPro
