Build Smarter. Operate Better.
Grow Intentionally.
Strategic consulting for small businesses ready to streamline, scale, and stand out.
Welcome to The Lawton Group
At The Lawton Group, McKenzie specializes in building rock-solid foundations for small businesses and early-stage companies. With over nine years of experience across customer-facing and business development roles, she’s learned what makes a business thrive: clear strategy, operational efficiency, and a team empowered to execute.
From scaling startup teams to creating new processes from the ground up, McKenzie brings a utility player mindset to every engagement. Her work is rooted in the belief that exceptional service starts with putting the customer first—and long-term growth begins with smart, strategic thinking behind the scenes.
Whether you're launching a new venture or trying to streamline an existing one, The Lawton Group is here to help you align your vision with the day-to-day operations that make it real. McKenzie is a fierce advocate for entrepreneurs and loves working alongside founders who are ready to grow, optimize, and push forward.
Let’s build your business the way it deserves—strong, thoughtful, and built to last.
The Company We Keep
PAIRINGS Events & Catering
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Hale Bone Broth
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KHunter Art
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ThirdHand Pro
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Lucky Jacks Fishing
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Work Like A Girl
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PAIRINGS Events & Catering • Hale Bone Broth • KHunter Art • ThirdHand Pro • Lucky Jacks Fishing • Work Like A Girl •
Services
The Lawton Group offers strategic consulting for small and early-stage businesses seeking clarity, structure, and growth. Whether you're launching, scaling, or simply trying to regain momentum, we offer flexible and collaborative support tailored to your needs.
Fractional COO & CSO
For founders who need a trusted thought partner in the weeds and at the whiteboard. We provide executive-level support in operations and strategy—helping you make clear decisions, build structure, and move your business forward without the full-time overhead.
Go-To-Market Strategy
Helping you define, position, and introduce your offerings to the right audience—at the right time. Our approach includes market research and competitive analysis to inform every move, ensuring you're not just entering the market, but doing so with confidence and clarity.
Strategic Operations
From optimizing existing workflows to executing new ones, we focus on buttoning up your business on the back end. That means designing internal systems, aligning team processes, and building operations that support sustainable growth.
Holistic advising to strengthen your foundation, streamline operations, and align your team.
High-Level Marketing Strategy
Bespoke recommendations to help you differentiate and get noticed. We provide creative, practical marketing ideas grounded in your business goals—so you can connect with the right audience and stand out in a crowded market.
How We Work
We offer project-based, ongoing, and hourly engagements—designed to meet you where you are. Every client relationship starts with a conversation so we can understand your goals and customize the right approach.
The Utility Mindset Framework™
Our signature approach is built on years of working across startups, hospitality, events, and business development. We bring strategic vision and executional support to every engagement—blending adaptability, empathy, and drive.
At The Lawton Group, we don’t just consult—we become a thoughtful, get-it-done extension of your team.