Build Smarter. Operate Better.
Grow Intentionally.
Strategic consulting for small businesses ready to streamline, scale, and stand out.
Welcome to The Lawton Group
At The Lawton Group, McKenzie specializes in building rock-solid foundations for small businesses and early-stage companies. With nearly a decade of experience across customer-facing and business development roles, she’s learned what makes a business thrive: clear strategy, operational efficiency, and a team empowered to execute.
From scaling startup teams to creating new processes from the ground up, McKenzie brings a utility player mindset to every engagement. Her work is rooted in the belief that exceptional service starts with putting the customer first—and long-term growth begins with smart, strategic thinking behind the scenes.
So, why this logo? It represents the intersection of McKenzie's personal and professional style—approachable, polished, and purpose-driven. Just like her work: thoughtfully structured, never stuffy, and always with sleeves rolled up, ready to get things done.
Whether you're launching a new venture or trying to streamline an existing one, The Lawton Group is here to help you align your vision with the day-to-day operations that make it real. McKenzie is a fierce advocate for entrepreneurs and loves working alongside founders who are ready to grow, optimize, and push forward.
Let’s build your business the way it deserves—strong, thoughtful, and built to last.
The Company We Keep
PAIRINGS Events & Catering
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Hale Bone Broth
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KHunter Art
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ThirdHand Pro
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Lucky Jacks Fishing
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Work Like A Girl
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Happy on Main
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Your Home 360
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House of Stellium
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PAIRINGS Events & Catering • Hale Bone Broth • KHunter Art • ThirdHand Pro • Lucky Jacks Fishing • Work Like A Girl • Happy on Main • Your Home 360 • House of Stellium •
What People Are Saying
“Having McKenzie from The Lawton Group as a sounding board has helped me grow my art business by leaps and bounds. As a one woman show, it’s easy for ideas, big or small, to get lost in the day to day. McKenzie brings an incredible outside perspective while still understanding the inner workings of my business. She helps me execute projects that would otherwise overwhelm me, breaking them down into manageable steps so ideas can actually come to fruition.
Her insight has given me the confidence to feel proud of my work, something that’s truly invaluable. As small business owners, we often lead with passion and our strengths, but it’s important to remember we can’t do it all alone. Seeking professional help is the next step to growth, and with McKenzie, you truly grow together. I would recommend McKenzie and The Lawton Group in an absolute heartbeat. I’m extremely grateful for her support!”
— Karla Murphy, KHunter Art
“I’ve only been working with McKenzie for two months, and she’s already changed the way I work. She has a rare ability to quickly spot weak spots, remove overwhelm, and put systems in place that actually stick. McKenzie doesn’t just strategize from a distance — she rolls up her sleeves and takes things off your plate, while also encouraging you to finally tackle the projects you’ve avoided for far too long.
Her framework helped me clear 80% of my daunting hit list in a single weekend, while her time-estimate ranking system completely shifted how I prioritize. She even joined me on-site at an event and instinctively set up my retail table and captured photos for e-commerce — all done before I could even ask. McKenzie is the right balance of proactive and deferential to the founder: she keeps the vision intact while elevating it in ways you didn’t think of but immediately needed.
Most importantly, she’s helped me make space to dream about what’s next for my business and take actionable steps to carve out the time to actually put those plans into motion. As a solopreneur running a growing business, I can’t sprint if the strategy isn’t sound — and McKenzie ensures it is. She’s the partner you need if you’re overcommitted, high-functioning, and ready to get out of your own way.”
— Lindsay Purcell, House of Stellium
Services
The Lawton Group offers strategic consulting for small and early-stage businesses seeking clarity, structure, and growth. Whether you're launching, scaling, or simply trying to regain momentum, we offer flexible and collaborative support tailored to your needs.
Fractional COO & COS
For founders who need a trusted thought partner in the weeds and at the whiteboard. We provide executive-level support in operations and strategy—helping you make clear decisions, build structure, and move your business forward without the full-time overhead.
Go-To-Market Strategy
Helping you define, position, and introduce your offerings to the right audience—at the right time. Our approach includes market research and competitive analysis to inform every move, ensuring you're not just entering the market, but doing so with confidence and clarity.
Strategic Operations
From optimizing existing workflows to executing new ones, we focus on buttoning up your business on the back end. That means designing internal systems, aligning team processes, and building operations that support sustainable growth.
Holistic advising to strengthen your foundation, streamline operations, and align your team.
High-Level Marketing Strategy
Bespoke recommendations to help you differentiate and get noticed. We provide creative, practical marketing ideas grounded in your business goals—so you can connect with the right audience and stand out in a crowded market.
How We Work
We offer project-based, ongoing, and hourly engagements—designed to meet you where you are. Every client relationship starts with a conversation so we can understand your goals and customize the right approach.
The Utility Mindset Framework™
Our signature approach is built on years of working across startups, hospitality, events, and business development. We bring strategic vision and executional support to every engagement—blending adaptability, empathy, and drive.
At The Lawton Group, we don’t just consult—we become a thoughtful, get-it-done extension of your team.